imagineARTS is a hypothetical arts education organization I developed along with three other students for a UB Publications Design capstone project. Students were asked to prepare and pitch a concept for a non-profit organization, and our program directors selected seven of the most promising ideas, divided the class into teams, and tasked each with becoming communications experts for their designated non-profit. My idea, which was one of those selected, was to develop an organization devoted to making art education accessible to underserved students in Baltimore City’s public schools. I envisioned a summer program that would link students with educators and professional artists to produce public art in the students’ neighborhoods.

Our four-person team researched and developed imagineARTS throughout the semester. The final project consisted of a website, social media coordination, an interactive project site map, a multitude of print and promotional assets, and a comprehensive creative brief.

Read the executive summary here


imagineARTS Stacked Logo

imagineARTS interactive Project Site Map:
Click on a colored bullseye to get information about each Summer Session Project.

imagineARTS Mobile Social Media: Facebook | Instagram | Twitter
Kick-Off Countdown: A series of social media posts to build program anticipation and awareness
imagineARTS Brochure & Summer Schedule
imagineARTS Project Site Map